Simply Cruises is the UK’s only travel agency specialising exclusively in MSC Cruises. Since launching in January 2023, we’ve grown to approaching £10 million in sales by doing one thing brilliantly: MSC Cruises expertise, backed by technology that actually works.
We’re not trying to sell every cruise line. We’re not juggling package holidays to Spain. We’re MSC specialists who built a proprietary booking platform to deliver the best prices automatically, 24/7 availability, and genuinely useful expert support when you need it.
Our customers seem to appreciate the difference—we maintain an “Excellent” 4.9/5 rating on Feefo, and we’ve won multiple industry awards for service quality.
Traditional cruise agencies operate with expensive overheads, slow manual processes, and frustrating phone queues. Customers waste time on hold, chase best prices across multiple agents, and struggle to understand what they’re actually booking.
We built something better: A custom platform that handles what technology should handle—instant pricing, live availability across all 24 MSC ships, automated discounts, and seamless booking from search to e-ticket delivery. Then we staffed it with genuine MSC experts who provide support seven days a week when you need human expertise.
The result? Better prices, better service, better experience. No compromises.
Our booking system isn’t some off-the-shelf solution—we built it ourselves because nothing else was good enough. Here’s what it means for you:
We’re not generalists pretending to know everything about every cruise line. We’re MSC specialists who’ve sailed the ships, know the itineraries, and understand the nuances between Meraviglia-Plus and Seaside-EVO class vessels.
Our team has genuine expertise because we focus exclusively on MSC. When you ask about the best balcony location on MSC Virtuosa or whether MSC Yacht Club is worth the premium, you’re speaking with people who actually know the answer—not reading from a generic script.
While our competitors rush to replace customer service with AI, we’re doing the opposite. Our platform handles routine tasks brilliantly, which means our expert team focuses on what actually requires human knowledge—complex bookings, itinerary advice, special requirements, and genuine problem-solving.
7-day support. Because cruise questions don’t stop for weekends, and neither do we.
Real expertise. Every interaction is with someone who knows MSC Cruises inside out.
Transparent communication. Our integrated ticket system ensures nothing gets lost, and you always know the status of any query.
We’ve built the largest MSC Cruises community on the internet with over 500,000+ members and growing by thousands each month. This gives us unique insights into what MSC customers actually want, which cruises are booking fast, and which ships deliver the best experiences.
When you book with us, you’re tapping into collective wisdom from over half a million MSC cruisers.
Be Honest: If MSC isn’t the right choice for you, we’ll tell you. If a specific cabin has drawbacks, we’ll explain them. Building trust matters more than making a quick sale.
Stay Current: Our team sails MSC ships regularly, keeps up with every deployment announcement, and maintains deep relationships across the industry. When you ask about the latest MSC developments, you get current information, not outdated advice.
Remove Friction: Every aspect of our platform is designed to eliminate unnecessary steps. Book your cruise, manage your booking, get your documents—all without phone calls, hold music, or frustration.
Deliver Value: We don’t play price-matching games because our platform consistently delivers better rates automatically. We’d rather invest in technology that benefits you than marketing theatrics.
We are fully ABTA and ATOL protected – which mean any cruise or package you book via us is fully protected. Make sure to look out for these logos with any travel agent you book with!